ACC BLOG

You’ve been working away

Pumping out content for Instagram

Trying to outsmart the algorithm

But no matter what you do, your Instagram engagement is consistently down.

And you’re sitting there thinking to yourself: 

“What the hell happened? Things were going so well! ”

Trust me when I say…it’s not personal. 

You didn’t suddenly start sucking at content creation.

This happens to every online business owner at some point in their social media journey.

So please, please don’t be so hard on yourself!

Especially because there is a way out of this engagement drought.

In fact - there are a few ways out.

5 to be exact.

In this blog post, I’m gonna teach you about 5 things to do when engagement is down to help turn it around.

Listen to Your Insights

The very first thing to do when you notice that you’re not getting as many likes or comments as usual is check out your insights from the past year.

Try not to freak...

I recently got this DM from a follower saying:

“Hey, Amber! How do you turn likes and views on your Reels into followers? I’ve seen good reactions so far, but not much growth! ”

And I’m super happy this person decided to reach out ‘cause I’ve been DYING to talk about this topic.

More than any other feature on Instagram, Reels can help you reach NEW audience members and potential followers with your content.

When you make Reels with your ideal client in mind, there is a LOT a huge opportunity for growth.

But how can you be sure that Reels will reach the right audience AND encourage people to actually give you their follow?

Let’s dive right in.

Give A Clear Call to Action

Ok, I get it, I know you’re probably thinking: 

“Amber, are you really gonna tell me to include a call to action in my posts? That’s like the most basic piece of social media advice ever! ”

I hear ya!

But what I’ve noticed is that with...

I am all for business owners using Instagram as their main marketing platform.

In fact - I think it’s genius!

It’s a seriously powerful platform. But it needs to be optimized for you to get results.

Sometimes, people get so excited about creating content and growing their account that they don’t stop and ask themselves:

Is my Instagram profile business-ready?

And I’m genuinely not trying to scare you when I say…

There’s a good chance it might not be!

So before I give you any tips, tricks, or content strategies to help you scale your online presence, let’s go back to square one.

Let’s make sure you’ve got the perfect Instagram profile to gain new followers. Follow this Instagram profile checklist and you’ll be well on your way to success on the ‘gram.

IG Profile Picture

I thought I might as well start with a controversial one…the Instagram profile picture

There’s always a debate about whether or not...

I don't know what it is, but I’ve been getting a lot of questions about community management lately!

You’re all super curious about it.

How do you keep up with thousands of notifications?

How do you authentically serve your online community?

How do you answer everyone’s questions without spending your whole life glued to your phone?

It can feel like a total mystery sometimes. 

But it doesn’t have to be!

This recent DM I got from a follower summed up people’s confusion about community management pretty perfectly: 

So this week, I’ve decided to take a deep dive into 3 *highly efficient* ways to manage your community on Instagram.

Whether you are a social media manager working with many accounts or a business owner working on your personal online presence, there’s something in here for you.

And not to toot my own horn or anything - but I’ve got loads of experience in both those areas of expertise.

I actually used to...

As you guys know, I could talk content strategy for DAYS.

But planning a good content strategy isn’t enough if you don’t actually have the time to execute it. Content strategy is important, but making sure you have a content creation process you can follow is just as key.

So today, I want to focus on how you can simplify your content strategy and make things a whole lot easier.

I want you to put LESS work into creating content that you absolutely LOVE.

Are you overcomplicating your content creation process? 

If you know me at all, you know that I am very type A. I’m ALL about the organization, planners, systems, and apps.

But sometimes, it can almost be a bit TOO much.

Back in 2020 and 2021, I was producing so much content. It felt like I was using a million different tools to do a million different things.

• Tools for planning content 
• Tools for creating content
• Tools for managing content
• Tools for scheduling content

I was trying to maximize every...

In 2021, I was hit with a serious case of entrepreneur burnout. 

I’m gonna take a wild guess and say that 2020 was a bit of a rough year for everyone.

And for me, that sort of bled into 2021. For the latter half of 2021, I was utterly and totally burned the F out, friends.

We’re talking a full six months of majorly struggling with regular life and business tasks that used to come SO naturally to me.

I wanted to talk about this topic because I know I’m not alone. Burnout is incredibly common amongst entrepreneurs. But despite this, it’s a topic that usually gets glossed over.

Sure, there’s a lot of content around the importance of self-care or how to prevent burnout from happening in the first place. But from what I’ve seen, there’s less information out there on what burnout actually looks like, how long it can last, and the true root causes of entrepreneur burnout. 

If you think you might be experiencing burnout, this post will...

Social Media Management can be one of the most rewarding jobs out there.

You get to work with amazing clients
You get to help them grow their businesses
You get to be creative every day of the week

But if you don’t get it right from the start, it can be one of the hardest too. Pretty soon, you’ll find yourself working 14-hour days, never giving yourself time off, and struggling to draw the line between your professional and personal life.

I want to make sure this doesn’t happen to you, friend. 

I’ve been working in the marketing industry for a decade and started my journey in social media management about five years ago. 

In this blog, I want to let you know the five things I wish I knew before I dived in, that would have set me up for success from the start. 

Let’s make sure you don’t make the same mistakes I did, mmmkay?

#1: I Wish I Knew Social Media Management Was So Much More Than What the Title Suggests 

There is so much...

Are you searching for the perfect social media business tools to skyrocket your success?

Sick of bouncing from one app to the next, or having one-million-and-one different tabs open and on the go?

I feel ya, friend.

If you’re anything like I used to be, every time you introduce a new tool to your repertoire to make your job easier… it just seems to do the exact opposite!

If tech and tool overwhelm has got you down, you’re in the right spot because I want to let you guys know about the five most important tools that I use to streamline my social media business. These are the top social media business tools I use on a day-to-day basis as a Social Media Strategist.  

Ready to find out what they are?

Social Media Business Tool #1: Asana 

Life would not be the same without Asana. I’m serious!

Asana is a project management tool and its role is to help you to see what you need to do and motivate you to get it done. Asana’s main role in my...

Are you a New Year’s resolution kinda person? 

As the world is welcoming in 2022, the New Year is the perfect time to reflect on your goals. Both personal AND business!

Ask yourself:

• What went well?
• What could have been better?
• What habits are you going to bring with you into the new year?
• And what do you definitely NOT want to happen again?

A few BIG things happened to me and for A Creative Co that drastically changed my plans. And with those life changes, automatically came business changes.

I did a lot of deep diving to figure out what was best for me moving forward in 2022, who I wanted to be, and where I wanted to take my career. And I’d encourage you to ALL do the same.

In this blog post, I’m going to share with you my five business goals this year so you can take inspiration and get a behind-the-scenes peek at where my business is going.

Goal #1: Time to Streamline

It’s time to get rid of everything that’s not important.

From the tools...

New year, new you… or should I say, new year, new social media trends? 

If you’re ready to learn all about my predictions for 2022 social media trends, you’re in the right place, friends. 

In this ever-changing world of social media, it’s SO important to keep your finger on the pulse of what’s trending.

New trends can help you find greater success on social media platforms and skyrocket your visibility. 

As a social media strategist, I’m constantly fielding questions from my community like: 

• What latest feature has Instagram introduced?
• What’s going to be the hottest design trend?
• What ways can we adapt to stay on top?

So in today’s blog, we're going to be talking all about my content predictions for social media trends in 2022. I have three different predictions that I strongly believe will have a HUGE impact on the way we create content for different social media platforms. 

Want to see what they are?...