2022 Social Media Trends: My Biggest Predictions for Content in The New Year

🥂 New year, new you… or should I say, new year, new social media trends? 

If you’re ready to learn all about my predictions for 2022 social media trends, you’re in the right place, friends. 

In this ever-changing world of social media, it’s SO important to keep your finger on the pulse of what’s trending.

New trends can help you find greater success on social media platforms and skyrocket your visibility. 

As a social media strategist, I’m constantly fielding questions from my community like: 

• What latest feature has Instagram introduced?
• What’s going to be the hottest design trend?
• What ways can we adapt to stay on top?

So in today’s blog, we're going to be talking all about my content predictions for social media trends in 2022. I have three different predictions that I strongly believe will have a HUGE impact on the way we create content for different social media platforms. 

Want to see what they are? Let’s go! 👇

2022 Social Media Trend #1: Collaborations 

In the middle of 2021, we saw the introduction of a ton of collaboration-focused features on Instagram and TikTok.

These features allow content creators to seamlessly work together, taking away the hard work and coordination that was previously needed to collaborate through DMs and emails. 

TikTok introduced duets and stitches which allows creators to easily respond or add on to another creator’s video, and Instagram quickly followed suit with the introduction of remix Reels. 

Now, any user can easily add on to another creator’s video giving their take, while both videos play simultaneously side-by-side. 

Just record your video, add your content, and post it on your platform... It’s as EASY as that!

But Instagram decided to step it up a notch at the end of 2021. 

👉👉 Introducing one of my favorite features EVER: Instagram Collabs. 

This juicy little update allows you to add a collaborator to your feed post or Reel. This means, when your content shows up on someone’s newsfeed, it displays both you and your collaborators’ handles on the post.

What's so special about this, is that only ONE piece of content needs to be created.

And it will show up for BOTH of your audiences.

Phenomenal, right? Now when you collaborate with another content creator, you're tapping into their audience and they’re tapping into yours. 🤯

I actually collaborated on a post with my brand photographer this year, and it was amazing! She wrote the caption and selected a carousel of my brand images. All I needed to do was accept the collaboration request, and voilà - I had a post on Instagram for the day, all with zero effort on my part. 

In 2022, you’re going to see more of this content collaboration trend that’s already taken the social media world by storm.

As the world of content expands, gets deeper and more complicated, big-time creators are going to be working with each other to lighten the load. 

Expect to see more TikTok duets and stitches, Instagram collaborations and remix reels, story takeovers, and even Instagram live rooms! 

By embracing the power of collaboration, you can reach MORE people with LESS effort. 

2022 Social Media Trend #2: Bold Visual Design 

This content design trend is going to be all the rage in 2022. 

You’ve most likely started seeing it already - that hint of late 90s and early 2000s retro design. 

Think bright colors, crazy shapes, and fun images. 

It’s been all over our Instagram feeds the last few months. We’re starting to step away from clean, minimalist design, and are transitioning towards BOLD design. 

It gives off bubblegum pop star vibes that I’m sure Miss Britney Spears would be proud of. 😅

Now, that’s not to say you have to go ahead and rebrand your entire business. That would be a ton of time and effort. Instead, try to incorporate certain elements of this up-and-coming trend into your brand, while staying true to you. 

For example, I'm going to keep my crisp colors but I might start introducing fun shapes and experimenting with adding more grain in my images. And, I’m going to work on upping my GIF game, since memes go SO well with this style!

Ask yourself where you can get a little more playful and retro without straying too far from your brand.  

2022 Social Media Trend #3: Short-Form Video

We can’t talk about trends without talking about short-form video. Short-form video has been HUGE in the past couple of years and will continue to be a big part of content creation in 2022. 

But here’s what I think we’re going to see more of. 👇

We’re going to see more content creators focusing on short-form videos that tease their audience.

This means giving people just enough information that they want to find out more. Inspiring them to ask questions and making them curious. 🤔

I’m not talking about, “This is how I made X amount of dollars in 3 months. Follow for more.”

I’m talking about, “My 3 top tips to signing more clients [List tips...] Visit my YouTube channel if you want to find out more” 

Instead of being spammy, be helpful and listen to your audience. Give real value in the post itself. 

In 2020 and 2021 people were jamming as much information as they could into 15 and 30-second video clips. But what about if your follower is hungry to learn more and go deeper with you? 

Without adding a call-to-action to a longer piece of content, you’re missing out on a valuable opportunity to nurture your subscribers and grow on other platforms.

Here are some examples to help you embrace this 2022 social media trend:

👉Give tips in a short-form video and then point people to your YouTube channel to get the full tutorial 
👉Write a mini blog on Instagram or TikTok and point people to the long-form blog on your website.
👉Explain your journey, how you got to where you are, and encourage them to follow along.

This underutilized marketing strategy is going to see a rise in popularity not just for content creators, but for small business owners as well. 

Let me know in the comments…which 2022 social media trends are you most excited about?

If you’re keen to learn more about social media marketing and the behind-the-scenes of running your own business, then make sure to check out my YouTube channel. It’s packed FULL of tips and strategies I implement in my own business as a Social Media Strategist. 📹

Until next time.

Xo,

Amber

WATCH THE YOUTUBE VIDEO 🎥