ACC BLOG

I totally get that content creation can seem like an absolute beast.

That no matter how many weeks of content you push out, you get nervous every time you have to get back in the game and create some more.

But as much as people gripe about content creation  - I’m thankful for it! 

I mean without it - I wouldn’t have the career that I love!

And because of that, I’ve been around the content creation block a few hundred times so I’ve picked up a few tricks of the trade.

I want to give you five of my favorite content creation tips to help you master your content workflow.

Start Repurposing Content

I am a HUGE fan of content repurposing.

Without a doubt, getting a handle on content repurposing has changed my life.

Content repurposing allows you to make your brilliant content work harder for you.

All you need to do is take one piece of high-quality content and start repackaging it into different formats.

This mega-valuable content you break...

You’ve been working away

Pumping out content for Instagram

Trying to outsmart the algorithm

But no matter what you do, your Instagram engagement is consistently down.

And you’re sitting there thinking to yourself: 

“What the hell happened? Things were going so well! ”

Trust me when I say…it’s not personal. 

You didn’t suddenly start sucking at content creation.

This happens to every online business owner at some point in their social media journey.

So please, please don’t be so hard on yourself!

Especially because there is a way out of this engagement drought.

In fact - there are a few ways out.

5 to be exact.

In this blog post, I’m gonna teach you about 5 things to do when engagement is down to help turn it around.

Listen to Your Insights

The very first thing to do when you notice that you’re not getting as many likes or comments as usual is check out your insights from the past year.

Try not to freak...

I recently got this DM from a follower saying:

“Hey, Amber! How do you turn likes and views on your Reels into followers? I’ve seen good reactions so far, but not much growth! ”

And I’m super happy this person decided to reach out ‘cause I’ve been DYING to talk about this topic.

More than any other feature on Instagram, Reels can help you reach NEW audience members and potential followers with your content.

When you make Reels with your ideal client in mind, there is a LOT a huge opportunity for growth.

But how can you be sure that Reels will reach the right audience AND encourage people to actually give you their follow?

Let’s dive right in.

Give A Clear Call to Action

Ok, I get it, I know you’re probably thinking: 

“Amber, are you really gonna tell me to include a call to action in my posts? That’s like the most basic piece of social media advice ever! ”

I hear ya!

But what I’ve noticed is that with...

I am all for business owners using Instagram as their main marketing platform.

In fact - I think it’s genius!

It’s a seriously powerful platform. But it needs to be optimized for you to get results.

Sometimes, people get so excited about creating content and growing their account that they don’t stop and ask themselves:

Is my Instagram profile business-ready?

And I’m genuinely not trying to scare you when I say…

There’s a good chance it might not be!

So before I give you any tips, tricks, or content strategies to help you scale your online presence, let’s go back to square one.

Let’s make sure you’ve got the perfect Instagram profile to gain new followers. Follow this Instagram profile checklist and you’ll be well on your way to success on the ‘gram.

IG Profile Picture

I thought I might as well start with a controversial one…the Instagram profile picture

There’s always a debate about whether or not...

I don't know what it is, but I’ve been getting a lot of questions about community management lately!

You’re all super curious about it.

How do you keep up with thousands of notifications?

How do you authentically serve your online community?

How do you answer everyone’s questions without spending your whole life glued to your phone?

It can feel like a total mystery sometimes. 

But it doesn’t have to be!

This recent DM I got from a follower summed up people’s confusion about community management pretty perfectly: 

So this week, I’ve decided to take a deep dive into 3 *highly efficient* ways to manage your community on Instagram.

Whether you are a social media manager working with many accounts or a business owner working on your personal online presence, there’s something in here for you.

And not to toot my own horn or anything - but I’ve got loads of experience in both those areas of expertise.

I actually used to...

If you were hoping that Instagram reels were just gonna be a flash in the pan - I have some bad news for you.

Instagram reels are here to stay.

Not only that, but they are a *super* important part of your overall Instagram strategy.

I get it.

Learning to master a whole new type of content just sounds like one more thing to add to your never-ending to-do list as an online business owner.

Let me lighten the load a bit and give you a list of my favorite reels trends, PLUS give you an exact rundown on how to make them.

The best part?

I’ve picked these trends with my fellow busy business owners in mind. 

I guarantee these are low-effort but high-performing reels trends that you can implement TODAY. 

And I literally mean TODAY, ‘cause these reel trends won’t last forever so GET ON IT.

Without further ado, let’s dive into 5 of the best new reel trends of 2022 so far.

Reels Trend #1: Twitter x Reels

I think we all remember how Twitter...

Wondering if working for free is a good idea to kickstart your business? In this article, I’ll tell you when working for free is a good idea, when it’s NOT, and how to take on free work strategically. 

If you’re a new business owner, I’m sure you’ve asked yourself the question, “Should I work for free?” at least a couple of times!

You might be at a loss wondering if it’s a good idea, and I don’t blame you. Working for free is one of the most controversial and heated topics in the entrepreneurial community. 

But here’s what you need to know.

There are advantages AND disadvantages to working for free. I don’t believe this is a black and white topic, and will absolutely depend on where you’re at in your business.

Obviously, the biggest disadvantage is you won’t be bringing in any moolah for your work on a certain project. 

But some advantages or reasons you might consider working for free...

As you guys know, I could talk content strategy for DAYS.

But planning a good content strategy isn’t enough if you don’t actually have the time to execute it. Content strategy is important, but making sure you have a content creation process you can follow is just as key.

So today, I want to focus on how you can simplify your content strategy and make things a whole lot easier.

I want you to put LESS work into creating content that you absolutely LOVE.

Are you overcomplicating your content creation process? 

If you know me at all, you know that I am very type A. I’m ALL about the organization, planners, systems, and apps.

But sometimes, it can almost be a bit TOO much.

Back in 2020 and 2021, I was producing so much content. It felt like I was using a million different tools to do a million different things.

• Tools for planning content 
• Tools for creating content
• Tools for managing content
• Tools for scheduling content

I was trying to maximize every...

Wondering how much to charge for social media management?

Figuring out your pricing can be a BEAST! It’s one of the hardest, most time-consuming components of running a social media business.

Not only is there some math involved, but there are also quite a few complicated emotions tied to pricing. We can easily tie our entire self-image and self-worth to what we charge and how much others are willing to pay us. 

And while your pricing will constantly evolve as your business grows, there are a few tips and tricks you can put into place from the start to make sure you set yourself up for success.

Whether you’re a total newbie looking to book your first client, or you have a few clients under your belt and would love to grow into an agency, these pricing strategies can help! 

3 Strategies For Figuring Out How Much To Charge For Social Media Management 

I’m going to show you how I priced my services as a formal social media agency so you can finally...

In 2021, I was hit with a serious case of entrepreneur burnout. 

I’m gonna take a wild guess and say that 2020 was a bit of a rough year for everyone.

And for me, that sort of bled into 2021. For the latter half of 2021, I was utterly and totally burned the F out, friends.

We’re talking a full six months of majorly struggling with regular life and business tasks that used to come SO naturally to me.

I wanted to talk about this topic because I know I’m not alone. Burnout is incredibly common amongst entrepreneurs. But despite this, it’s a topic that usually gets glossed over.

Sure, there’s a lot of content around the importance of self-care or how to prevent burnout from happening in the first place. But from what I’ve seen, there’s less information out there on what burnout actually looks like, how long it can last, and the true root causes of entrepreneur burnout. 

If you think you might be experiencing burnout, this post will...