ACC BLOG

If you’ve been following me for a hot minute, you know I’m a TOTAL Canva lover. 

We’re talking borderline obsessed, here.

There are so many things that you can create, edit, and explore within the program.

It provides next-level graphics without the need for the hella learning curve that is Photoshop having to hire out your design to a pro.

I have five genius text hacks that are going to uplevel your Canva game, like, now. 

Are you ready?!

1.Get organized with your brand kit & styles

This first one isn’t exactly a hack, but it is something that is absolutely necessary to make your life 1000x easier when using Canva. 

Before you dive into the hacks we have today, you want to make sure that you have a control center to work from whenever you open up the app to design.

In Canva, your control center is your Brand Kit. You can easily access your brand kit whenever you open the app!

Inside the Brand Kit, you have all of your basics. Things like:

Ever have those days where you can’t come up with content ideas for the LIFE of you? 

You sit down to do a brainstorm, or plan out your content calendar for the month...and all of a sudden, you’re completely blank.

Is there anything more frustrating?! 

Even as a full-time content creator and strategist, I’m not immune to this feeling. 

Luckily, I’ve got a few handy tricks on deck for when your content ideas well runs dry. These strategies have been invaluable on those days where I’m in a total content rut, so I can’t wait for you to add them to your toolbox! Let’s get into them

1. Market Research 

The very first place I always begin when I’m not sure what to create is to think about what my audience has been asking lately. 

Ask yourself:

• What kind of questions have I been getting?
• What kind of things have people been asking in the DMs?
• What have people been discussing in the comments?
• What replies have I...

Pssst! Important Note   Before we get to the nitty gritty of how to batch your content, go take a peek at last week's blog about content pillars.

These will be SUPER important for what I’m about to show you today: my 5-step process to batch your content like a total pro!

Okay, let’s go.

Do you feel super overwhelmed by alllll of the content you have to make?

Blog content, social media content, email content, content, content, content - whew!

It can feel like you’re on a never-ending content creation hamster wheel. 

Oftentimes you’re left asking yourself “How am I ACTUALLY going to get all this content done?!”

I’ll show you

You can sit down with a couple different outfits (who am I kidding? Just change your shirt!), your phone or computer, and get it right off your plate in one fell swoop.

For real!

Let’s get into my 5-step content batching formula that saves me SO much time each and every single month. 

Map Out Your...

Hearing the words “Content Pillars” might have you rolling your eyes. 

It seems like it’s such a buzzword in the social media industry right now.

Right?

Everyone’s raving about how content pillars SAVED their social media strategy.

And you’re sitting there thinking, “Okay but what the hell are these ‘Content Pillars’, and why TF are they such a big deal? ‍”

I am 100% against gatekeeping successful social media strategies.

It’s just NOT my thing.

I’m terrible at keeping social media secrets - so today, I’m dishing out all the deets about exactly what these elusive “Content Pillars” are and how to make them work for your business.

“Content Pillars”

“Content buckets”

“Content categories”

WHATEVER you wanna call ‘em, they’re the SHIT.

What TF Are “Content Pillars”?

Okay, so let’s get in to content pillars 101:

Content pillars...

Looking to BOOST your engagement on the ‘gram?

You’ve come to the right spot

I know how TOTALLY frustrating it can be to put hours and hours on work into your Instagram content, only to get crickets in return

Is there anything worse?!

If your Instagram account is suffering from a case of low engagement, do not fear. I’ve got the exact cure to get your engagement rate going through the roof in no time. 

Success on IG all comes down to creating content that your followers genuinely want to engage with. Whether your post starts a conversation in the comments, gives value so they want to save for next time, or makes them LOL so they want to share with all their friends - THIS is the kind of content NEED to be posting.

Over the years, I’ve analyzed the post types that consistently get me the best engagement on Instagram and that’s exactly what I’m sharing with you today.

Let’s get into the 3 best posts to take your engagement rate from...

Looking to grow your online presence on TikTok? I’ve got the goods.

This *might* sound like I’m tooting my own horn a little bit - but what the hell, I’m proud of this:

I went from 0 to 100K followers on TikTok in less than a year.

Yep!

In late 2019, I got on TikTok solely for personal use.

I just wanted to see what all the hype was about and have a little fun.

I’d heard about all the hype back when TikTok was called Musically but at the time I was like,

“I’m just a gal in her mid 20’s. Musically is DEFS not made for me.‍‍‍”

But soon, the app really started to pick up steam.

ESPECIALLY when people started to get tired of other social media apps like Facebook, Pinterest, or Instagram.

(I will always be a die-hard Instagram fan, but that’s beside the point .)

So HOW did I go from posting random videos of my dogs to having a following of 100K people? 

Let’s break it down.

I Noticed Holes in the Market...

It’s no surprise that short-form video content has taken the world by STORM. 

SO many of my followers, peers and clients have been asking me a ton of questions about short-form video content.

“What makes a good reel?”

“Do I actually NEED to show up on video on my IG page?”

“How do I make videos that will genuinely engage and serve my audience?”

And because you’ve asked  - I will answer.

This week I’m giving you all the juicy deets about Instagram reels.

I actually come from the world of TikTok first and foremost, so short-form video content is my JAM.

And I get it - video content is not in everyone’s comfort zone, but I know firsthand how vital it is to show up on video if you want to grow your audience online.

Luckily there are a bunch of highly effective ways to make kick-ass reels for you to choose from to suit your particular style and business needs.

So - how about I give you the total rundown of the 5 best...