The Content Collective

The Content Collective

Hosted by: Amber Figlow

Join Amber Figlow, Content Strategist each week on The Content Collective podcast, where she shares insider knowledge, tips, and stories from her decade of experience in the marketing industry. Amber specializes in...

All Episodes

Episodes

10 lessons I have learned from creating content for 10+ years

After over a decade of content creation, I've learned some crucial, often uncomfortable truths. In this episode, I share ten vital lessons, not just the typical advice about posting consistently or using certain...
View Episode

The State of Social Media + Content Creation in 2025

In this episode, I dive into where social media and content creation are heading by 2025. We discuss the concept of 'late-stage social media,' the overwhelming changes in platforms, the rise of social media fatigue,...
View Episode

My largest audience is on TikTok, and I gave up on the platform in 2024

Join me as I candidly share why I stepped back from TikTok despite building a following of nearly 200,000. I dive into the platform's shift toward TikTok Shop, the reality of stagnant growth, and the challenges of...
View Episode

Exposing Brand Deals: the good, the bad, and the ugly of this revenue stream

In this episode I am pulling back the curtain on what brand deals really look like for my small business - no sugar coating. I share my exact minimum rates, how I choose partnerships, and why I leave money on the...
View Episode

You donā€™t need new content ideas. You need to repurpose your content.

Feeling overwhelmed by the pressure to create fresh content every day? In this episode, we bust the myth that you need constant new content ideas to succeed. Learn how to work smarter with your existing content...
View Episode

Not sure how to create content for your business? Try one of these three strategies

Creating content is a must for any business. I share strategies for new business owners, those 2-3 years in, and seasoned businesses ready to lead. Starting with templates, we learn content basics, then diversify...
View Episode

5 Ways to Get Out of A Content Creation Rut

Feeling stuck in a content creation rut? You're not alone. In this episode, I'm getting real about my own creative struggles and sharing five proven strategies to help you push through. Learn how to transform mindless...
View Episode

How I Batched My Short Form Videos for a MONTH in ONE Day

I did something a LITTLE crazyā€¦ I decided to batch create an entire month of short form videos in just ONE day. Yeah. It was a bit bold and a bit tiring, but I did it. And I want to walk you through the process of how...
View Episode

The "Holy Trinity" of Content Marketing for Your Small Business

In this episode, I spill the beans on a simple yet powerful marketing formula for small businesses. I break down the three key elements you need to focus on: short-form content, long-form content, and email marketing....
View Episode

THIS is the reason why I think you should post on social media every day

Ever wondered how often you should post on social media to market your business? And you might be desperately seeking the exact answer of how many times you should post... and in this video I break down the truth...
View Episode

How to Authentically Use AI as a Part of Your Small Business with Kinsey Soderberg

In this episode, I chat with Kinsey from Authentic AI for Entrepreneurs to discuss the integration of AI tools into small businesses. We explore how AI can save time while maintaining authenticity. Kinsey shares her...
View Episode

Content Creation Mindset: The 5 things you NEED to remember

In this episode, I share five key insights to transform your content creation mindset. I'll explain why you should reuse content more often, treat social media as a game of experimentation, and embrace tools that make...
View Episode
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.